The notion of “high THC, nothing else matters” is a thing of the past. A new wave of preferences is driving the growth of the premium cannabis market, where locally-grown, small-batch flower outshines mass-produced options.
Differentiate yourself by showcasing a curated selection of craft cannabis sourced from reputable growers, emphasizing unique strain characteristics and searching for “buy craft cannabis canada.”
Table of Contents
Key Takeaways
- Craft cannabis is redefining industry standards by focusing on quality over quantity.
- Factors such as small-batch production, organic cultivation, emphasis on unique strains, and stringent quality control set craft cannabis apart from commercial cannabis.
- The rise of craft production is altering the cannabis industry’s dynamics, with consumers favoring premium brands and larger companies shifting towards small-batch cultivators.
High-Quality Craft Cannabis
High-quality craft cannabis has become a symbol of excellence and innovation in the industry, establishing new benchmarks for potency, flavor, and diversity. Through meticulous cultivation methods and a commitment to small-batch production, craft growers offer products that are free from contaminants and rich in unique strains, such as Miracle Alien Cookies.
In British Columbia, the hub of the best craft cannabis, a vibrant community of cultivators and enthusiasts is transforming perceptions and expanding the possibilities within the market.
Craft Cannabis vs. Commercial Weed
| Craft | Commercial |
| Produced in small batches by local growers | Grown in larger-scale operations |
| Cultivated using organic or sustainable practices | Utilizes synthetic fertilizers and pesticides |
| Emphasizes unique strains with distinct flavors and effects | Focuses on popular strains for mass appeal |
| Quality control is prioritized with personalized care | Quality control can be less stringent due to volume |
| Growers are passionate and knowledgeable about their product | Operational scale may limit personal touch and product knowledge |
| Products undergo rigorous testing for consistency and quality | Testing protocols may vary, with some products lacking thorough scrutiny |
What is a AAAA Craft?
Quality Control
Growers meticulously monitor each plant to ensure precise nutrients and care throughout their growth cycle. Every bud is hand-trimmed with care—no shortcuts or mechanical processes that could compromise the final product.
Craft growers also place a strong emphasis on proper curing, allowing buds to dry slowly in controlled environments.
Small Batch Sizes
By nurturing limited quantities, growers can closely monitor each plant’s development, ensuring they receive the necessary water, nutrients, and attention.
Maintaining smaller batches also allows producers to uphold higher cleanliness and health safety standards. They can more effectively apply organic composts and natural fertilizers compared to larger operations.
Grown by Organic Methods
Craft cannabis is cultivated through organic methods, utilizing natural fertilizers and composts. This approach maximizes the plant’s potential while minimizing its carbon footprint.
By prioritizing sustainable farming practices, craft producers aim to promote environmental responsibility and deliver a product that aligns with eco-conscious cultivation principles.
Small-scale growers adopt certified organic techniques to guarantee the purity and quality of their cannabis products. They prioritize natural inputs like worm castings and composted materials to create optimal growing conditions, enhancing crop yield and potency.
Differences in Potency
Craft cannabis typically boasts higher potency than commercial cannabis due to the careful selection and breeding of specific strains. Growers focus on maximizing cannabinoid and terpene content, resulting in more potent and flavorful products.
This meticulous attention to detail and genetic manipulation enables craft cannabis to deliver a more intense and unique experience for consumers, catering to the demand for high-quality, potent marijuana.
These methods also explain the potency differences between craft and commercial cannabis, as craft growers implement precise growing techniques that enhance the psychoactive effects of the final product.
How Craft Cannabis is Changing the Industry
Consumers demonstrate loyalty to craft and premium brands due to perceived consistent quality. Consequently, large Canadian cannabis producers are pivoting towards small-batch cultivators to meet the rising demand for high-quality “premium” marijuana products.
Partnerships and acquisitions between large licensed producers and craft companies are increasingly common, with big companies learning from smaller ones. Craft producers are evaluated based on their cultivation techniques, finishing methods, team expertise, and compliance with regulations.
Overall, the industry focus is shifting from mass production to quality, with craft cannabis gaining momentum in the Canadian market.
Market Potential
Market research predicts a compound annual growth rate (CAGR) exceeding 25% for the craft cannabis market in the coming years. This optimistic outlook is fueled by evolving consumer preferences for higher-quality products and the expanding legalization of cannabis in various regions worldwide.
Market Analysis by Types
- Dry: Traditional flower buds consumed by smoking or vaporizing.
- Oil: Extracted oils used for various purposes, including edibles or concentrates.
- Other products: Includes topicals, capsules, tinctures, and more, offering alternative consumption methods to cater to diverse consumer preferences.
Market Industry Research
- Recreational market: Growers focus on high-quality strains with distinct flavors and effects, catering to the preferences of enthusiasts.
- Medical market: Craft cannabis is produced to offer therapeutic benefits to patients, adhering to strict quality standards and producing strains with specific medicinal properties.
Emerging Trends in Global Craft Cannabis
- Growing demand for organic and sustainably produced cannabis products is driving the adoption of natural cultivation practices.
- Increasing focus on quality and unique strain varieties, with consumers seeking differentiated and premium products.
- The market is seeing a rise in cannabis-based wellness and medicinal products as more countries embrace cannabis for medical use.
- The industry is shifting towards direct-to-consumer sales and online platforms, exploring innovative extraction techniques to enhance product potency and purity.
Major Market Players
Canopy Growth Corporation
Canopy Growth is a leading player in the craft cannabis market. Established in 2013 and based in Ontario, Canada, it has seen significant growth and has become an industry leader, with a market size estimated in the billions. In its latest fiscal year, Canopy Growth reported sales revenue of around $399 million.
Aurora Cannabis Inc.
Headquartered in Alberta, Canada, Aurora has undergone significant expansion both domestically and globally. It ranks among the world’s largest companies, with a market size also in the billions. In its most recent fiscal year, Aurora generated approximately $249 million in sales revenue.
Cronos Group Inc.
Founded in 2012, Cronos is a globally diversified cannabis company based in Ontario, Canada. It has played a crucial role in the craft cannabis market and has experienced substantial growth, with market size estimated in the billions. In its latest fiscal year, Cronos reported sales revenue of approximately $108 million.
Why Commercial Cannabis is Losing
- Existential Pricing Challenge: Declining marijuana prices pose a significant challenge for the cannabis industry, impacting growers, retailers, and stakeholders.
- Market Saturation in Mature Markets: States with established cannabis programs may be reaching “peak weed,” where lower prices fail to attract new buyers, leading to tight profit margins.
- Strategic Responses: Companies are navigating pricing challenges with deep merchandising strategies and adopting a store-by-store approach to adjust to market dynamics.
- Impact on Sales and Growth: Falling prices have led to reduced sales in some markets, despite efforts to boost demand through promotions.
Craft Cannabis: High Quality Products
The emergence of craft production is reshaping the cannabis industry landscape by placing greater emphasis on quality over quantity. This trend is prompting larger companies to shift towards small-batch cultivators and fostering partnerships and acquisitions in the industry. Despite challenges like pricing pressure and competition from the black market, the craft market shows promising growth potential driven by changing consumer preferences.
Frequently Asked Questions
What are the Best Craft Strains?
While the “best” strains are subjective, popular options include those with unique terpene profiles, providing distinctive flavors and effects.
Can I Grow Craft Cannabis Myself?
Yes, with the right knowledge and resources, you can grow craft cannabis at home. Emphasizing organic practices, careful strain selection, and attentive care throughout the growth and curing processes are essential for achieving craft-quality cannabis.
What is Craft Cannabis in Ontario?
At the OCS, we define craft as dried flower that’s hang-dried, hand-trimmed, hand-packaged, and grown in a small-batch facility (producing less than 10,000 kg of dried cannabis annually).
Related Articles:
“`
